The Silvertrac Extra

Cognitive biases are highly prevalent in the modern-day security sales journey. Brian Koehn explores which biases buyers are experiencing and how to combat them in this video series.

Learn how to sell security services to meet modern-day buyer's needs in the Modern Day Buyer's video series hosted by ClientPoint content chief Brian Koehn.

Endorsing your security services through a compelling value proposition is a sure-fire way to secure more contracts during the sales process. Learn how to craft your own with these tips.

Encouragement, recognition, and healthy competition are important motivators for any sales team. And a highly motivated team will reward your business greatly.

Creating a security company business plan is an essential part of building a successful guard company. A strong and scalable foundation allows for more sustainable growth and success.

Security companies don’t necessarily need to slash prices to win more bids. Low-cost initiatives like writing better proposals and managing online reviews can improve marketing efforts and help security leaders find more clients.

When businesses hire private security services, they always look for the top traits. Learn what 4 questions to ask when hiring your next security company.

Most security companies have trouble winning new contracts. Improve your security sales & marketing with these free email templates and turn bids into profitable contracts.

Erica Grabowski of Reliance Security shares how to win a contract in the security industry without being the lowest bid. We cover topics like prospecting, networking, proposals, pricing, and all things business development.

Security companies need to stay up to date on their competitors to stay ahead of the market. Here are some tips to help guide your research.