The Silvertrac Extra

Many private security companies have trouble acquiring new contracts. Improve your security company sales & marketing with these downloadable email templates to effectively turn bids into profitable contracts.

Security companies don’t necessarily need to slash prices to win more bids. Low-cost initiatives like writing better proposals and managing online reviews can improve marketing efforts and help security leaders find more clients.

Erica Grabowski of Reliance Security shares how to win a contract in the security industry without being the lowest bid. We cover topics like prospecting, networking, proposals, pricing, and all things business development.

Security companies need to stay up to date on their competitors to stay ahead of the market. Here are some tips to help guide your research.

There’s always going to be someone to undercut your price. But using the Last Look strategy will give you a second crack at winning the bid.

Referrals are an important part of running a successful security company. When you take on a new client, you should already be thinking of ways that you can earn referrals down the road.

Everyone dreads the end of their security contract terms. In this podcast, we discuss what can cause clients to choose not to renew their contracts.

Renewing security contracts with existing customers is key for any successful operation. See our advice for finding ways to keep them coming back to you.

Break a slump by using these 5 effective steps to create a robust sales proposal and build trust with a potential client.

6 tips for creating a list of excellent business referrals and how to network outside of the security guard industry.