The Silvertrac Extra

Endorsing your security services through a compelling value proposition is a sure-fire way to secure more contracts during the sales process. Learn how to craft your own with these tips.

Encouragement, recognition, and healthy competition are important motivators for any sales team. And a highly motivated team will reward your business greatly.

Creating a security company business plan is an essential part of building a successful guard company. A strong and scalable foundation allows for more sustainable growth and success.

Security companies don’t necessarily need to slash prices to win more bids. Low-cost initiatives like writing better proposals and managing online reviews can improve marketing efforts and help security leaders find more clients.

When businesses hire private security services, they always look for the top traits. Learn what 4 things to look for when hiring a security company team.

Most security companies have trouble winning new contracts. Improve your security sales & marketing with these free email templates and turn bids into profitable contracts.

Erica Grabowski of Reliance Security shares how to win a contract in the security industry without being the lowest bid. We cover topics like prospecting, networking, proposals, pricing, and all things business development.

Security companies need to stay up to date on their competitors to stay ahead of the market. Here are some tips to help guide your research.

There’s always going to be someone to undercut your price. But using the Last Look strategy will give you a second crack at winning the bid.

Referrals are an important part of running a successful security company. When you take on a new client, you should already be thinking of ways that you can earn referrals down the road.