The Silvertrac Extra

Digital marketing is important for any modern business looking to be successful. Build an effective digital marketing plan for your security company using these first steps.

Commercial security contracts are among the most coveted in the security guard industry. These four tips will help you close more bids and win their approval.

The average security proposal template won't cut it for modern buyers. Learn how to improve your contract proposals with personalization and automation.

Improve your security company's digital marketing strategy with these proven tactics. Learn how to find leads online and how to optimize your website for prospects.

Security companies don’t necessarily need to slash prices to win more bids. Low-cost initiatives like writing better proposals and managing online reviews can improve marketing efforts and help security leaders find more clients.

Cognitive biases are highly prevalent in the modern-day security sales journey. Brian Koehn explores which biases buyers are experiencing and how to combat them in this video series.

Learn how to sell security services to meet modern-day buyer's needs in the Modern Day Buyer's video series hosted by ClientPoint content chief Brian Koehn.

Endorsing your security services through a compelling value proposition is a sure-fire way to secure more contracts during the sales process. Learn how to craft your own with these tips.

Encouragement, recognition, and healthy competition are important motivators for any sales team. And a highly motivated team will reward your business greatly.

Creating a security guard company business plan is an essential part of building a successful organization. A strong and scalable foundation allows for more sustainable growth and success.