The Silvertrac Extra

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Crafting a valuable, descriptive, and detailed daily activity report is an important part of deploying a quality security guard service. We cover the basics every DAR should have along with three things industry leaders are doing to go above and beyond to win.

Security Marketing: Contract Email Templates That Actually Work

Many private security companies have trouble acquiring new contracts. Improve your security company sales & marketing with these downloadable email templates to effectively turn bids into profitable contracts.

5 Low-Cost Ways to Improve Your Security Marketing Strategy

Security companies don’t necessarily need to slash prices to win more bids. Low-cost initiatives like writing better proposals and managing online reviews can improve marketing efforts and help security leaders find more clients.

The Art of Winning Security Contracts Without Being the Lowest Bid

Erica Grabowski of Reliance Security shares how to win a contract in the security industry without being the lowest bid. We cover topics like prospecting, networking, proposals, pricing, and all things business development.

7 Ways to Research Your Competitors

Security companies need to stay up to date on their competitors to stay ahead of the market. Here are some tips to help guide your research.

How Can My Security Guard Company Win More Bids

There’s always going to be someone to undercut your price. But using the Last Look strategy will give you a second crack at winning the bid.

How to Get Security Company Referrals By Setting Expectations Early

Referrals are an important part of running a successful security company. When you take on a new client, you should already be thinking of ways that you can earn referrals down the road.

094: 5 Strategies to Keep, Renew, and Grow Your Existing Contracts

Everyone dreads the end of their security contract terms. In this podcast, we discuss what can cause clients to choose not to renew their contracts.

One Surefire Way to Renew Contracts Every Time

Renewing security contracts with existing customers is key for any successful operation. See our advice for finding ways to keep them coming back to you.

097: 5 Simple Steps to Help Break a Sales Slump

Break a slump by using these 5 effective steps to create a robust sales proposal and build trust with a potential client.

095: The Top Referral Sources for the Security Industry

6 tips for creating a list of excellent business referrals and how to network outside of the security guard industry.

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