How To Run The Perfect Lunch & Learn
Get In The Door, Deliver Your Pitch, And Win The Contract
Cold calling remains an unfortunately common practice in the security industry. We still hear about guys that have to make their required calls each day, even though research shows that cold calls have a success rate of just 1 in 200. We’re here to talk about a better method: the lunch and learn.
Lunch and learns take much more effort, but they also deliver significantly better results. By offering to buy or cater lunch, you’re more likely to get in the door, meet a receptive audience, and make a real connection with potential customers.